Joe is a Northern Rivers-based personal trainer & strength coach who's traded endless gym hype for real-life results. After years coaching, he founded The Strength Collective to help busy parents, professionals & anyone over 30 build strength that lasts.

Our Approach

No crazy workouts or short-term shreds—Joe designs simple, sustainable programs around your routine, focusing on compound lifts, smart mobility, & habits that stick. Programs blend power-building with conditioning to keep you strong, pain-free, and mobile for decades ahead.

Why The Strength Collective

It's a community for real people juggling life: school runs, deadlines, and everything in between. Joe gets it—he trains the same way, prioritizing longevity over extremes. Whether 1:1 sessions, semi-privates, or online coaching, the goal is progress you keep, not chase.